The change of consumption pattern encourages the research of food packaging to aim at the new direction

date：2018-01-10source：Euromonitor International

In 2017, the Asia Pacific region, the Middle East and Africa continued to drive the global growth of packaged food. Sales in the two regions achieved 4% and 12% retail growth respectively. After the merger of the two regions, the share of the total packaged food in the two regions rose from 33% in 2012 to 36% in 2017. This change has also affected the global ranking of packaged food brands, and three of the world's five largest packaged food brands are Chinese brands. To reflect the growth of the two regions, Euromonitor has expanded the scope of the two markets to 20 international / regional markets. However, the developed regions remained stagnant, and the sale of packaged food in Western Europe and North America declined significantly during the period from 2016 to 2017.

Among the different kinds of food, dairy products have been one of the biggest contributors to global growth, and most of them are from the Asia Pacific region. Of course, China's yogurt sales and soybean milk sales increased strongly, which led consumers to replace the previous favorite flavor milk drinks, other milk products (such as peanut, almond and walnut milk drinks).

China's soymilk products have developed rapidly, and the demand for other milk drinks has fallen significantly

The early generation of dairy products in China has been a great success. It has seen a great decline in the past few years (2016 is -10%, 2017 - 8%). It is over processed from consumers and contains various additives. In addition, the limited product innovation also leads to the lack of passion for the flavor milk. On the other hand, soybean milk (+7% RSP CAGR 2012-2017) is the traditional drink of Chinese people, so the acceptance of products in the country is relatively high. For example, the bean milk product, introduced in 2017, claims no additives. The following list of two ingredients table is compared.

Similarly, the high growth of walnut beverage (other milk products) was mainly attributed to its concept of enhancing brain health and improving memory. In 2015, the main producers of walnut beverage were also exaggerated. At the same time, from the point of view of taste, Chinese people do not think walnut drinks are better than soy drinks.

The new research market is very different in the consumption pattern

The latest edition of packaged food research has increased the number of countries studying from 80 to 100. The new 20 markets are sorted from market value, such as Iraq, to the smallest market in Cote d'Ivoire. When all packaged foods are categorized into four types, staple food, cooking materials and food, dairy products and milk products, snacks, it is obvious that consumers of packaged foods spend quite a lot of money in different countries. However, it shows that, in most of these countries, staple food and dairy products account for more than half of total packaged food sales. In these countries, cooking ingredients, meals and snacks accounted for a small proportion of consumers often share of wallet.

20 markets for the new study: in terms of the type of packaged food sales in 2017

In Garner, dairy products and milk products accounted for a large proportion in the sale of packaged food. Sales of such products are expected to reach $2 billion 800 million in 2017. About 3/4 of them were produced by drinking milk products, of which the share of the milk powder was made by the lion (more than 2/3). Lack of refrigeration conditions, whether in the supply chain, retailers or at home, is still a stumbling block for many underdeveloped countries, and is also the main reason why milk powder plays a strong role in milk products in these countries.

Ethiopia stands out in the sale of cooking materials and meals. Most of these sales (77%) can be attributed to the seasonings, spices and seasonings, almost half of its sales from solid and powder soup.

In Cote d'Ivoire, the sales of staple food account for more than 50% of the total sales of packaged food. In staple food, most of the sales originated from traditional baked foods which are very important to consumers, and produced more than 80% staple food sales, which is equivalent to more than 40% of the total sales of packaged food in the country.

Further details of these additional 20 markets can be found in the national report, which was published in October 2017.

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