Along with our country national economy sustained steady and rapid growth in our city was still will continue to increase the number of urban residents increased steadily, per capita income and disposable income of residents showed good growth, provide a broad market space for the Chinese leisure food chain of sustainable development.

         Snack food known as "snacks", is a kind of fast consumer goods, is the people in the diet, eat at leisure, when the rest of the food, whole grains can be divided into leisure food (baking, puffing, fried), chocolate candy, nuts, soy products, leisure, leisure Vegetable & Fruit vegetarian jerky meat, jelly, candied fruit, Western dessert pie categories. Snack foods can relieve people's psychological pressure and help them ease their emotions and keep their mood relaxed. Snack foods are becoming an essential part of people's daily consumption.

         According to the Industrial Research Institute released "2017-2022 Chinese leisure food industry development prospects and investment opportunity analysis report" shows that in 2011 -2016 Chinese leisure food sales growth, the annual compound growth rate of 3.78%, sales rose from 13 million 500 thousand tons in 2011 to 16 million 250 thousand tons in 2016. It is expected that the sales of leisure food in China will reach 16 million 930 thousand tons in 2017, and the sales volume of leisure food in China is expected to reach 17 million 490 thousand tons by 2018.

        The growth of the sales of leisure food in China has also promoted the rapid expansion of the market size of leisure food. According to statistics, the size of the Chinese leisure food market increased from 320 billion 500 million yuan in 2011 to 452 billion yuan in 2016, and the annual average growth rate reached 7%. The industry research institute predicted that the 2017 annual China leisure food market will reach 484 billion 900 million yuan, in 2018 the market size is expected to exceed 500 billion yuan.