The State Council issued "on actively promoting" Internet plus "action guidance" that encourage traditional industries combined with a positive "Internet plus", fully making use of the Internet to promote the depth of integration of industrialization and informatization and industrialization in the role of promoting the production and transformation of development mode.

        In the transformation and upgrading of the food industry, the "food + Internet" model is an inseparable topic. Held in December last year, the development of the food industry Chinese link between the 2017 annual meeting of the Jingdong, the consumer products division operations management department QC Director Wen Li, Intertek Testing Services Ltd. Shanghai Food Department of North District Manager Lu Yang, Ladas (Shanghai) network technology limited company of food safety director Jia Yaling Chu Xueyou, vice president of Sibelius you face the village as well as acasia delicacy founder Cheng Hui, from the perspective of catering enterprises, retail platform, the third party inspection, takeaway platform, the food industry informatization degree and the ability to integrate resources, "Internet plus" back to ensure food safety and other topics, to carry out in-depth discussion.

        A breakthrough in the Traceability Technology of food safety

        "Chinese food industry development report (2012 - 2017)" shows that the food industry equipment independently and continuously improve the level, in non thermal food processing, biodegradable food packaging materials, online safety inspection and quality control, covering the whole industry chain of food safety traceability, based on IOT technology of remote control and diagnosis a number of major food equipment, key technologies and major equipment R & D products formed an important breakthrough.

The idea that "Internet plus" can affect the traceability system of food is great. Wen Li said that for the Jingdong such a retail enterprise, the core of food safety is to provide people with the quality of life to provide authentic goods. The attributes of the retail business decide that they are not the producers of the goods, but they cooperate with a variety of channels to sell goods. This means that keeping the heart and conscience is an important factor for the enterprise to ensure the quality and safety of the product.

         At present, in the protection of food safety, traceability technology needs to break through innovation. Wen Li said that under the background of new products emerging, shopping scenes becoming more and more diversified and consumers' needs more diverse, food safety needs more underlying data to support technological innovation. "Through the cooperation with IBM, Tsinghua University and other organizations, the Jingdong has built a set of anti-counterfeit traceability system based on the block chain to ensure the quality and safety of the products." Wen Li said, "Internet plus" to a certain extent, the subversion of the field of food safety, such as the Jingdong logistics system can be achieved on the country's more than 300 large and medium-sized city, 460 thousand administrative villages, covering more areas of the country, let people enjoy safe food.

         For the catering industry, the traceability system is a pain point for food safety control. Jia Yaling believes that the creation of a supply chain platform can effectively control the quality and safety of the product. From an industrial point of view, the supply chain platform can shorten the supply chain of small, weak, scattered and medium-sized catering enterprises. From a consumer point of view, the enterprise has been able to be controllable and traceable, and it is a security guarantee for consumers. For merchants, the procurement cost is relatively high. For example, supply chain platform, in accordance with the norms, the use of standard and non-standard products is a great benefit for small and medium-sized businesses.

         "Whether food enterprises or catering enterprises, the purpose is to make people eat healthily and rest assured." In the chain of traceability system, how to link every link smoothly and define clearly which links are the problems is the key to solve the food safety problem quickly. Chu Xueyou said.

         Support traceability system to form a closed loop

         Third party testing platform based on networking, cloud computing, big data (by sharing the traceability code using the cloud platform), function analysis, screening every day to collect tens of thousands of data, provide valuable reference data for the consumer, the functions of the regulatory authorities, enterprises. Lu Yang believes that the use of the Internet to establish traceability closed loop, the whole industry chain from the field to the table to monitor the real guarantee of food safety.

         Through the Internet, third parties test practitioners all the time around food safety, Lu said. It can not only check the audit report in real time, but also observe the product detection in the entity store with the cloud platform, such as food additive testing. He believes that this is the "Internet plus" means for the current social security changes bring food.

         The "two integration" is getting deeper and deeper

         The food industry as a representative of traditional industries, to the Internet as a platform, "Internet plus food model spawned a huge space of the new industrial development, improve the whole food industry informatization and resource integration. The "two integration" of the food industry is getting deeper and deeper, and the double track on the line is pushed forward.

          For the information and industrialization of the food industry enterprises, the participants in the discussion are giving suggestions. Wen Li said that Jingdong now has 900 million customers and has successful experience in the collection and analysis of supply chain data. When food industry enterprises are developing new products, what products they choose to choose and what products are trusted by consumers can get answers through big data. For example, tea industry, in the past few years, the sales data of scented tea is quite impressive, and sales volume is higher than that of other traditional tea. At this time, tea producers can invest more in research and energy in scented tea. In 2017, "double eleven" data showed that traditional tea sales were sold.